Product repositioning - The project called for a repositioning of a product mainly used in Asian countries to be reworked and marketed to an American audience. I chose to reposition a brand of travel chopsticks by converting it to a collapsible fork targeted at people who regularly bring lunch to work.
Visual Advocacy Project - This project aimed at identifying a cause, issue, or crisis and bringing public awareness to the issue. My focus was on junk food. By shedding light on some of the negative aspects of it, people will be more likely to stop consuming junk food and switch to a healthier diet.
The text on the hamburger reads, “This poster will decompose before your Big Mac.”
Typography exercise - This project was about illustrating a typeface and its history. Monaco is a monospaced type widely used in programming. I chose the green and black color scheme as a way to recall the screens used in the computers of the 1980s.
Typography exercise - The project called for the use of two words illustrated into one cohesive image.
I recreated one of Rage Against the Machine’s album covers.
Movie poster mock-up promoting InTheGritty Productions, an independent film group.
Book design - Guitar Hero: The Player’s Guide to Rocking Out.
Back cover.
Book design - Guitar Hero: The Player’s Guide to Rocking Out.
Front cover.
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