Product repositioning - The project called for a repositioning of a generally female product to be re-marketed to a male audience. I chose to reposition makeup by aiming it at sporting event fanatics. The brand name, “War Paint,” is a familiar term to sport lovers and would be instantly recognizable as a face painting product.

This image shows the product label in its entirety. The blue bar on the left is a see-through window to see which team’s colors are inside.

Product repositioning - The project called for a repositioning of a generally female product to be re-marketed to a male audience. I chose to reposition makeup by aiming it at sporting event fanatics. The brand name, “War Paint,” is a familiar term to sport lovers and would be instantly recognizable as a face painting product.

This image shows the product in its open position. The product comes with three different colors to represent different sporting teams in each can.

Product repositioning - The project called for a repositioning of a generally female product to be re-marketed to a male audience. I chose to reposition makeup by aiming it at sporting event fanatics. The brand name, “War Paint,” is a familiar term to sport lovers and would be instantly recognizable as a face painting product.

Disc design for an anti-war DVD box set featuring music and videos from various artists.

Logo concepts for a music label, California Art House Music. Part of an anti-war DVD box set featuring music and videos from various artists.

Front and back cover for a booklet. Part of an anti-war DVD box set featuring music and videos from various artists.

Logo concept for a music label, World War Music. Part of an anti-war DVD box set featuring music and videos from various artists.

Logo concept for a music label, World War Music. Part of an anti-war DVD box set featuring music and videos from various artists.

Stationery set for InTheGritty.

Double-sided business card, die-cut in the front. Integrity (reverse side) was intentionally separated to phonetically say InTheGritty.

Large format envelope eliminates the need to fold letters and expedites shipping times.