All content is property of Francisco Ali and cannot be used without permission. ©franciscoali.com 2009-2011Tumblr (3.0; @fali)http://franciscoali.com/<img src="http://27.media.tumblr.com/tumblr_lusiswCice1qas9mlo1_500.jpg"/><br/><br/><p>Product repositioning - The project called for a repositioning of a product mainly used in Asian countries to be reworked and marketed to an American audience. I chose to reposition a brand of travel chopsticks by converting it to a collapsible fork targeted at people who regularly bring lunch to work.</p>http://franciscoali.com/post/12916351935http://franciscoali.com/post/12916351935Wed, 16 Nov 2011 21:48:32 -0800print2010<img src="http://25.media.tumblr.com/tumblr_lusghfXloP1qas9mlo1_500.jpg"/><br/><br/><p>Visual Advocacy Project - This project aimed at identifying a cause, issue, or crisis and bringing public awareness to the issue. My focus was on junk food. By shedding light on some of the negative aspects of it, people will be more likely to stop consuming junk food and switch to a healthier diet.</p> <p>The text on the hamburger reads, “This poster will decompose before your Big Mac.”</p>http://franciscoali.com/post/12914846379http://franciscoali.com/post/12914846379Wed, 16 Nov 2011 20:58:42 -0800print2010posterBig MacMcDonald's<img src="http://25.media.tumblr.com/tumblr_lge7tdRkAz1qas9mlo1_500.png"/><br/><br/><p><a href="http://dead-mau5.tumblr.com">http://dead-mau5.tumblr.com</a></p> <p>Image and audio site dedicated to (renowned electronic music DJ) Deadmau5.</p>http://franciscoali.com/post/3213830168http://franciscoali.com/post/3213830168Thu, 10 Feb 2011 00:34:00 -08002010deadmau5web<img src="http://30.media.tumblr.com/tumblr_lge7ofnYhj1qas9mlo1_500.png"/><br/><br/><p><a href="http://fuckyeaKAWS.tumblr.com">http://fuckyeaKAWS.tumblr.com</a></p> <p>Image site dedicated to the artwork of Brian Donnelly.</p>http://franciscoali.com/post/3213811742http://franciscoali.com/post/3213811742Thu, 10 Feb 2011 00:31:00 -0800web2009<img src="http://27.media.tumblr.com/tumblr_l39sg3TnJT1qas9mlo1_500.png"/><br/><br/><p>Typography exercise - This project was about illustrating a typeface and its history. Monaco is a monospaced type widely used in programming. I chose the green and black color scheme as a way to recall the screens used in the computers of the 1980s.</p>http://franciscoali.com/post/649040961http://franciscoali.com/post/649040961Sun, 30 May 2010 22:55:15 -0700print<img src="http://25.media.tumblr.com/tumblr_l39rzuoQ871qas9mlo1_500.png"/><br/><br/><p>Product repositioning - The project called for a repositioning of a generally female product to be re-marketed to a male audience. I chose to reposition makeup by aiming it at sporting event fanatics. The brand name, “War Paint,” is a familiar term to sport lovers and would be instantly recognizable as a face painting product.</p> <p>This image shows the product label in its entirety. The blue bar on the left is a see-through window to see which team’s colors are inside.</p>http://franciscoali.com/post/649017815http://franciscoali.com/post/649017815Sun, 30 May 2010 22:45:30 -0700identity<img src="http://28.media.tumblr.com/tumblr_l39rtpbKDD1qas9mlo1_500.png"/><br/><br/><p>Product repositioning - The project called for a repositioning of a generally female product to be re-marketed to a male audience. I chose to reposition makeup by aiming it at sporting event fanatics. The brand name, “War Paint,” is a familiar term to sport lovers and would be instantly recognizable as a face painting product.</p> <p>This image shows the product in its open position. The product comes with three different colors to represent different sporting teams in each can.</p>http://franciscoali.com/post/649009010http://franciscoali.com/post/649009010Sun, 30 May 2010 22:41:49 -0700identity<img src="http://29.media.tumblr.com/tumblr_l39rovuhkG1qas9mlo1_500.png"/><br/><br/><p>Product repositioning - The project called for a repositioning of a generally female product to be re-marketed to a male audience. I chose to reposition makeup by aiming it at sporting event fanatics. The brand name, “War Paint,” is a familiar term to sport lovers and would be instantly recognizable as a face painting product.</p>http://franciscoali.com/post/649002550http://franciscoali.com/post/649002550Sun, 30 May 2010 22:38:55 -0700identity<img src="http://26.media.tumblr.com/tumblr_l39rca5gex1qas9mlo1_500.png"/><br/><br/><p>Typography exercise - The project called for the use of two words illustrated into one cohesive image.</p>http://franciscoali.com/post/648984505http://franciscoali.com/post/648984505Sun, 30 May 2010 22:31:22 -0700print2010<img src="http://27.media.tumblr.com/tumblr_l0897jJojy1qas9mlo1_500.png"/><br/><br/><p>Disc design for an anti-war DVD box set featuring music and videos from various artists.</p>http://franciscoali.com/post/490261267http://franciscoali.com/post/490261267Thu, 01 Apr 2010 19:21:19 -0700identity<img src="http://29.media.tumblr.com/tumblr_l0893eQZen1qas9mlo1_500.png"/><br/><br/><p>Logo concepts for a music label, California Art House Music. Part of an anti-war DVD box set featuring music and videos from various artists.</p>http://franciscoali.com/post/490257293http://franciscoali.com/post/490257293Thu, 01 Apr 2010 19:18:50 -0700identity<img src="http://30.media.tumblr.com/tumblr_l0890b63Yd1qas9mlo1_500.png"/><br/><br/><p>Front and back cover for a booklet. Part of an anti-war DVD box set featuring music and videos from various artists.</p>http://franciscoali.com/post/490254578http://franciscoali.com/post/490254578Thu, 01 Apr 2010 19:16:59 -0700identity<img src="http://24.media.tumblr.com/tumblr_l087y7jPwp1qas9mlo1_500.png"/><br/><br/><p>Logo concept for a music label, World War Music. Part of an anti-war DVD box set featuring music and videos from various artists.</p>http://franciscoali.com/post/490218740http://franciscoali.com/post/490218740Thu, 01 Apr 2010 18:54:07 -0700identity<img src="http://24.media.tumblr.com/tumblr_l087wjRcpL1qas9mlo1_500.png"/><br/><br/><p>Logo concept for a music label, World War Music. Part of an anti-war DVD box set featuring music and videos from various artists.</p>http://franciscoali.com/post/490217031http://franciscoali.com/post/490217031Thu, 01 Apr 2010 18:53:07 -0700identity<img src="http://28.media.tumblr.com/tumblr_kvwopbZgXQ1qas9mlo1_400.png"/><br/><br/><p>I recreated one of Rage Against the Machine’s album covers.</p>http://franciscoali.com/post/322497497http://franciscoali.com/post/322497497Thu, 07 Jan 2010 18:10:23 -0800print<iframe src="http://player.vimeo.com/video/8519584" width="400" height="300" frameborder="0"></iframe><br/><br/><p>Lego stop motion set to the stand up comedy of Ricky Gervais.</p>http://franciscoali.com/post/315716945http://franciscoali.com/post/315716945Sun, 03 Jan 2010 20:14:37 -0800flash<img src="http://30.media.tumblr.com/tumblr_kvcoxivF6C1qas9mlo1_500.png"/><br/><br/><p>InTheGritty logo concept at different sizes.</p>http://franciscoali.com/post/304009766http://franciscoali.com/post/304009766Sun, 27 Dec 2009 23:03:18 -0800identity2008<img src="http://24.media.tumblr.com/tumblr_kvcotoexjU1qas9mlo1_500.png"/><br/><br/><p>Stationery set for InTheGritty.</p> <p>Double-sided business card, die-cut in the front. Integrity (reverse side) was intentionally separated to phonetically say InTheGritty.</p> <p>Large format envelope eliminates the need to fold letters and expedites shipping times.</p>http://franciscoali.com/post/304006431http://franciscoali.com/post/304006431Sun, 27 Dec 2009 23:01:00 -0800identity<img src="http://26.media.tumblr.com/tumblr_kvcocjbsWU1qas9mlo1_500.png"/><br/><br/><p>Movie poster mock-up promoting InTheGritty Productions, an independent film group.</p>http://franciscoali.com/post/303991658http://franciscoali.com/post/303991658Sun, 27 Dec 2009 22:50:00 -08002008identityprint<img src="http://26.media.tumblr.com/tumblr_kvco64GXsf1qas9mlo1_500.png"/><br/><br/><p><small> <p>in·teg·ri·ty (n): honest; sincerity; uprightness</p> <p>The basing of one’s actions on an internally consistent framework of principles.</p> <p>The quality or state of being complete; unbroken condition; wholeness; entirety.</p> <p>The quality or state of being unimpaired; perfect condition; soundness.</p> <p>The quality or state of being of sound moral principle.</p> <p>The name “In the Gritty” is a play on the word ‘integrity’. To be “in the gritty” means a state of hardship and troubled times. This contrasts the definition of ‘integrity’ in a positive way.</p> <p>To portray the meaning of “In the Gritty”, I want to use a variety of fonts, this way I can also show the meaning of ‘integrity’. The fonts used are Carbonized Timber, Cheap Ink Killed my Printer, and Distorted & Scratchy.</p> <p>“In the Gritty” will be a production company for independent films. The target market is an open-minded audience expecting great quality movies. The message I want to portray in the logo is that anything is possible with applied integrity. Even to get you up when you’re stuck in the gritty.</p> <p>Mainly, “In the Gritty” will be monochromatic. So the least amount of colors will be used. The stationery set will use colors that look like cardboard, to represent the gritty aspect of the logo.</p> </small></p>http://franciscoali.com/post/303986161http://franciscoali.com/post/303986161Sun, 27 Dec 2009 22:46:00 -0800identity2008