Product repositioning - The project called for a repositioning of a generally female product to be re-marketed to a male audience. I chose to reposition makeup by aiming it at sporting event fanatics. The brand name, “War Paint,” is a familiar term to sport lovers and would be instantly recognizable as a face painting product.

This image shows the product label in its entirety. The blue bar on the left is a see-through window to see which team’s colors are inside.