I recreated one of Rage Against the Machine’s album covers.
Lego stop motion set to the stand up comedy of Ricky Gervais.
InTheGritty logo concept at different sizes.
Stationery set for InTheGritty.
Double-sided business card, die-cut in the front. Integrity (reverse side) was intentionally separated to phonetically say InTheGritty.
Large format envelope eliminates the need to fold letters and expedites shipping times.
Movie poster mock-up promoting InTheGritty Productions, an independent film group.
in·teg·ri·ty (n): honest; sincerity; uprightness
The basing of one’s actions on an internally consistent framework of principles.
The quality or state of being complete; unbroken condition; wholeness; entirety.
The quality or state of being unimpaired; perfect condition; soundness.
The quality or state of being of sound moral principle.
The name “In the Gritty” is a play on the word ‘integrity’. To be “in the gritty” means a state of hardship and troubled times. This contrasts the definition of ‘integrity’ in a positive way.
To portray the meaning of “In the Gritty”, I want to use a variety of fonts, this way I can also show the meaning of ‘integrity’. The fonts used are Carbonized Timber, Cheap Ink Killed my Printer, and Distorted & Scratchy.
“In the Gritty” will be a production company for independent films. The target market is an open-minded audience expecting great quality movies. The message I want to portray in the logo is that anything is possible with applied integrity. Even to get you up when you’re stuck in the gritty.
Mainly, “In the Gritty” will be monochromatic. So the least amount of colors will be used. The stationery set will use colors that look like cardboard, to represent the gritty aspect of the logo.
InTheGritty logo concept
Business card concept for Murder Company. Pertinent information on reverse side.
Business card concept for Murder Company. Pertinent information on reverse side.
T-shirt concept for Murder Company
