Product repositioning - The project called for a repositioning of a product mainly used in Asian countries to be reworked and marketed to an American audience. I chose to reposition a brand of travel chopsticks by converting it to a collapsible fork targeted at people who regularly bring lunch to work.
Visual Advocacy Project - This project aimed at identifying a cause, issue, or crisis and bringing public awareness to the issue. My focus was on junk food. By shedding light on some of the negative aspects of it, people will be more likely to stop consuming junk food and switch to a healthier diet.
The text on the hamburger reads, “This poster will decompose before your Big Mac.”
Image and audio site dedicated to (renowned electronic music DJ) Deadmau5.
(Source: franciscoali.com)
Image site dedicated to the artwork of Brian Donnelly.
(Source: franciscoali.com)
Typography exercise - This project was about illustrating a typeface and its history. Monaco is a monospaced type widely used in programming. I chose the green and black color scheme as a way to recall the screens used in the computers of the 1980s.
Product repositioning - The project called for a repositioning of a generally female product to be re-marketed to a male audience. I chose to reposition makeup by aiming it at sporting event fanatics. The brand name, “War Paint,” is a familiar term to sport lovers and would be instantly recognizable as a face painting product.
This image shows the product label in its entirety. The blue bar on the left is a see-through window to see which team’s colors are inside.
Product repositioning - The project called for a repositioning of a generally female product to be re-marketed to a male audience. I chose to reposition makeup by aiming it at sporting event fanatics. The brand name, “War Paint,” is a familiar term to sport lovers and would be instantly recognizable as a face painting product.
This image shows the product in its open position. The product comes with three different colors to represent different sporting teams in each can.
Product repositioning - The project called for a repositioning of a generally female product to be re-marketed to a male audience. I chose to reposition makeup by aiming it at sporting event fanatics. The brand name, “War Paint,” is a familiar term to sport lovers and would be instantly recognizable as a face painting product.
Typography exercise - The project called for the use of two words illustrated into one cohesive image.
Disc design for an anti-war DVD box set featuring music and videos from various artists.
Logo concepts for a music label, California Art House Music. Part of an anti-war DVD box set featuring music and videos from various artists.
All content is property of Francisco Ali and cannot be used without permission. ©franciscoali.com 2009-2011
